DICK’s Sporting Goods aired this dynamic and inspiring film pre-game to Super Bowl LX.
Championing the brands sponsorship of the Winter Olympics in Italy this year, the spot avoids star athletes, instead focusing on the next generation of unknown, young sportspeople. The rousing exploration of athletes lives utilises vignettes in order to show a wide variety of sportspeople at every level and ability, as they train, compete and recover.
By focusing on every aspect of the sportspeople’s lives, the spot delves deep, emphasising the sense of community, gratification, and positivity that sports can offer.
In addition to DICK’s, STALKR worked on Corona’s Olympic spot.
DICK’S is also one of four Super Bowl LX ads which STALKR contributed research and licensing to, with He Gets Us, OpenAI, and Levi’s rounding out the line up.
Los Angeles
