Levi’s return to the Super Bowl after a 20-year hiatus with a humorous, star-studded celebration of the brand’s best asset: its behinds.
The film takes us on a whistle-stop tour of Levi’s cultural and social history through a glorious montage of buns, derrières, and tushies, all sporting the legendary Red Tab. Cowboys, breakdancers, construction workers, moms, and rock climbers all feature, cementing Levi’s as America’s favourite jeans.
There’s also notable appearances from some famous butts, including rapper Doechii, Shai Gilgeous-Alexander, Stefanie Giesinger, DJ Questlove, and Woody from Toy Story, along with nods to the iconic cover of Springsteen’s Born in the USA, and George Michael.
Our team worked on sourcing, licensing, and IP negotiations. STALKR also worked on Super Bowl spots for both OpenAI and He Gets Us.
The spot made IGN’s best ads of the Super Bowl, Adweeks 10 best Super Bowl ads, and The New York Times best ads of the Super Bowl list.
Los Angeles
