OpenAI’s Super Bowl spot is a thought-provoking, cinematic film that follows the life of a young coder.
The story traces the influences, passions, and inspirations (such as Isaac Asimov, Einstein, and Pantheon) that have shaped a new generation of programmers and dreamers.
Shot entirely in POV, the film places us firmly in the character’s head, creating an intimate, personal, and engaging experience. It’s a unique premise that sets the film apart from the celebrity-heavy, big-budget ads normally associated with the Super Bowl.
Our team led sourcing, licensing, and IP negotiations. The spot featured in The New York Times best ads of the Super Bowl list. STALKR also worked on Super Bowl spots for Levi’s and He Gets Us.
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