Our latest campaign for Royal Caribbean is a lively, adventurous take on cruising.
The campaign marks our second with the global cruise company, after the incredibly successful 360-degree ‘Come Seek’ campaign last year. In a new set of spots, we capture all of the energy of ‘Come Seek’ with more spirit than ever, all designed to appeal to your inner explorer.
The campaign debunks preconceived ideas of what a cruise is; instead of retirees, romantic couples and all-you-can-eat buffets, we see quick, exuberant cuts of young vacationers on excursions: zip-lining, trying exotic foods, swimming, snorkeling and diving in the Caribbean Sea.
The spots are fun, upbeat, exceedingly positive, and most importantly, useful. What better way to see the possibilities that Royal Caribbean offers than with real footage of people enjoying their own Caribbean adventures? The majority of the clips we sourced for the spot were taken from actual independent filmmakers on their own vacations, all of which lends itself to the authenticity and personal touches that make this campaign so effective. Watch above and let the wanderlust sink in.
Los Angeles
