Ahead of Mother’s Day in the US, Huggies launched Natural Born Fighters, a campaign that reframes how the world sees premature babies: not as fragile, but as fighters from the moment they are born.
At the film’s heart is the story of Stacy Gooden-Crandle and her son Derick Hall. Born at 23 weeks and given a 1% chance of survival, Hall is today a reigning Super Bowl champion. The film is narrated by his mother, and Hall is joined by a roster of famous former NICU babies, including Isaac Newton, ballerina Anna Pavlova, and Olympic swimmer Allison Schmitt.
STALKR worked to source footage and clear IP and likeness rights for several of the notable figures featured in the campaign. The film has been featured in Little Black Book, Forbes, and AdAge.
Huggies will donate $1 to the Derick Hall One Percent Foundation for each social share of the Little Fighters post that tags @niculittlefighters.
Los Angeles
