Coors Light and LL Cool J Bring Chill to the Super Bowl

02 07 2024

It’s all aboard the Coors Light Chill Train in this epic Super Bowl spot. 

Coming straight out of the Rockies, the Chill Train speeds through the American landscape from coast to coast, spreading good vibes and chill (literally and metaphorically). The journey takes in deserts, cities, weddings, beaches and notably a photoshoot featuring country superstar and songwriter Lainey Wilson. 

The Chill Train’s final destination, a Super Bowl party, also gives us the film’s big reveal – that the conductor is none other than LL Cool J. 

Coming from agency Droga5, the film features the welcome return of the Chill Train, an advertising icon which hasn’t been seen since 2005. STALKR’s European office handled research and licensing on key shots. 

The film is one of three Super Bowl spots that features STALKR’s work. The second being Dove and the third being Volkswagen.