Danette’s famed tagline, “We all stand up for Danette”, is given a very literal interpretation in this dynamic and fun film, packed with memorable moments from the worlds of sports, films, TV series and viral videos.

A host of recognisable characters feature in the spot, with Nosferatu, the Teletubbies sun, Rabbid rabbits, and Joey from FRIENDS making appearances, all accompanied by the iconic song Surfin’ Bird by The Trashmen.

STALKR’s European office worked on the film, handling research along with extensive licensing and talent negotiations for the many iconic characters, sporting moments and viral memes.  

The campaign comes from agency BETC Paris, and runs on TV and OOH, including billboards and motion posters across Europe.