The magic of making on a Mac

11 14 2018


Whether you are editing the next Oscar-worthy film or learning how to code, one thing is for certain: a Mac is not just a computer. It’s a limitless place where people with passion can create something great.

It’s this exact energy that Apple captures in their most recent spot, “Behind the Mac – Make Something Wonderful”.

Focused around all types of creation that occur behind that iconic Apple insignia, the spot brings together images from editorial and social media that reflect the diverse group of Mac users: heroes, musicians, creatives, athletes, students, moms, daughters, adventurers, as well those recognizable names and faces such as Paul McCartney, Lin-Manuel Miranda, Kermit the Frog, Anna Wintour, and Serena Williams.

Apple premiered their spot at the Brooklyn Academy of Music in tandem with the reveal of the new iPad Pro and the long-awaited new MacBook Air. Inspiring and true to Apple form, the spot was also chosen as an Ad Age “Editor’s Pick”.

Give the spot a watch and get out there and make something wonderful.