Apple’s urge to defy what’s possible

08 20 2019

In Apple’s latest spot in their Behind the Mac series, the message is simple and entirely clear: question everything, break the rules, and never shy away from testing the impossible in an effort to make good art.

In the case of this spot, the story conveyed through audio is what truly brings it to life.

“Test the Impossible” is set to the powerful words of Neil Gaiman’s “Make Good Art,” proving that the iconic author’s speech has just as much staying power today as it did back in 2012 when Gaiman stood in front of Philadelphia’s University of the Arts students and delivered a commencement address that is as unforgettable as it is inspiring.

Scenes of individuals creating on Macs cross the screen as the narrator shares one poetic piece of Gaiman advice after the next, weaving together an electric experience that has the ability to ignite a sense of creative energy in us all.