Everyone has their own set of holiday traditions; traditions that oftentimes require a trip or two to the bank. Regions Bank gets that. But they also know that those reunions, dinners, fireside chats, and hilarious holiday events are bigger than banking.

It’s this exact spirit that we worked to capture in the holiday rendition of the Regions Bank spot we worked on earlier this year. Focusing on footage that exuded the warmth and celebrations of the season, we worked to illuminate the holiday through-line with a variety of quirky and touching seasonal moments.

From the Christmas sweaters donned at dinner to the special celebrations during Kwanza and Hanukkah, it was about bringing together joyful content of spirited celebrations that make the holidays a time to remember.