Nothing about this past year has been normal, and the same goes for this year’s Super Bowl. For the first time in 37 years, Budweiser will not air a Super Bowl ad. In lieu of a major campaign spend, the beloved beer brand has redirected their advertising dollars to focus on COVID-19 vaccine awareness and education. Revealed in an ad titled Bigger Picture, the spot champions the extraordinary acts of resilience that have come to define our new normal. Produced by Donna Walker, Bigger Picture reminds us that victory comes when we turn our strength into hope. We are all playing for the same team after all.