Potential Energy is a hybrid consulting and advertising agency with a goal to help audiences better understand climate change using emotionally engaging narratives that put people at the centre of the story.

This film, Acts of Man, is a result of that effort. 

Combining powerful still imagery and footage, the spot boldly reframes the narrative around climate change by moving the focus away from acts of God, and shifting the cause towards acts of man. 

It’s a stark, challenging message but one that ultimately reframes the debate around the climate emergency. By shifting awareness, the film hopes to direct change in a more positive and meaningful direction. 

STALKR worked to source, license and clear key shots and imagery in the film.