Jack Daniel’s launches their ‘In the Moment’ campaign with the debut film ‘Guitar Face’.

Coming from Energy BBDO Chicago, the spot features iconic musicians from the past and present, including Haim, St. Vincent, AC/DC and Kingfish.

Scored by the legendary  ‘Back in Black’ track by AC/DC, the atmospheric spot seamlessly mixes archive footage sourced by STALKR with bespoke shots.

The result is a gritty, rock ’n roll infused cinematic film which celebrates the long-standing connection the brand has with musicians and audiences alike.