When it came to sourcing footage for the latest spot for Amica Insurance, we had one singular focus: find scenes that capture some of life’s greatest experiences.

For the three spots that make up the “Greatest Experiences” campaign, we searched for scenes that were marked by an undeniable element of joy, wonder, and that distinct feeling of awe that comes with simply being alive. That very first bike ride sans training wheels, the stunning moment a geyser blows, opening the ultimate present of a puppy, sunset bike rides, and unforgettable adventures where waterfalls rule—every piece of footage we gathered was a true encapsulation of the many experiences that we can signify as life’s greatest.

Check out the other two spots here and here!