Snapchat’s first campaign in three years is an energetic and eye-catching spot that repositions the brand as an “an alternative to social media”.

The film, Less Social Media. More Snapchat., explores the more negative aspects of social media…the endless posts, misinformation and bullying, in order to show that Snapchat is a space that encourages community, privacy and unity. Although almost two minutes long, the film’s kinetic, collage-like visuals and dynamic edit ensures that we are invested from the very first frame.

STALKR handled research and clearance for much of the imagery and clips used. The film premiered during the 66th Annual Grammy Awards and its bold and unique approach has been garnering extensive press.