When it came to sourcing footage for eBay’s recent winter-themed campaign, we took a cue from the very nature of the online platform: eBay’s got the thing you need to make moments, laughs, and memories.

We worked to capture this facet within the lens of wintertime happenings, drawing a connection between eBay’s offerings and the funny, relevant, and relatable moments that color our winters.

We searched for clips that had an unexpected element to them, whether that was a location, use of a tool or toy, and so forth. For “Bunny Hill” that meant scenes of an adult learning to ski while “Snowmageddon” focused on the thrill of snowy madness—winter moments that just so happen to be made possible with eBay.