If you found yourself waiting in a long line on Monday just outside the TAG Heuer store on Fifth Avenue, you might have already been tipped off to our latest project, launching the brand’s collaboration with Intel to create a high-end smartwatch.

We were tapped by premier post facility The Mill to help bring “Connected to Eternity” to life. With a quick turn-around, we scoured through forward-thinking and magnetic footage to engage and inspire. Our material included cityscapes, mountains, tunnels and beyond, and helped enlarge the scope of the exclusive product launch.

The challenge and thrill of this project came from The Mill’s exacting creative specs coupled with the fast-paced turnaround. We consider this our sweet spot, searching for the right moments under given pressures, and delivering a campaign worthy of the illustrious product it showcases.