To mark its 15th anniversary, Instagram launches its biggest campaign yet, headlined by “ANYWAY“, a short film that champions creativity and the power of sharing your work.
Starring Tyler, The Creator, who shares honest insights from his own creative journey, the film encourages Instagram users to believe in themselves and take a chance on their creative dreams. He’s joined by a dynamic cast from across music, fashion, and art, including Rosalía, Nadia Lee Cohen, and Fred Again, who celebrate creativity in every form, from obscure music to the latest fashion fits.
Premiering during the NBA Finals, “ANYWAY” has already reached 90 million users in-app. The campaign comes from agency Uncommon New York, with key footage sourced and licensed by STALKR Europe.
The film has generated substantial publicity, with Forbes, The Drum, and The Hollywood Reporter all running extensive features.
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