Hims, the leading health and wellness platform, debuted its first-ever Super Bowl ad to much publicity and online debate. The spots aims to raise awareness around the critical issue of obesity and takes aim at the exploitative nature of the pharmaceutical and healthcare industry. 

The provocative, attention-grabbing film uses powerful, graphic, and vivid visuals along with bold graphics and a kinetic edit to draw attention to the health-crisis that faces America. 

The spot comes from Hims in-house creative team, with STALKR sourcing, clearing and licensing much of the imagery featured. The campaign’s impactful, direct messaging and eye-catching visuals has garnered press in various trades.