In this intimate film, Dick’s celebrates the Paris 2024 Olympic Games, along with their new partnership with Team USA and the LA28 Olympic and Paralympic Games.

The film eschews the usual glossy imagery and famous athletes in favour of a more intimate exploration of the life-changing power of sport. Utilising UGC (user generated content) sourced by STALKR, we see that the biggest moments in sport aren’t always in stadiums or on podiums. These moments happen everyday, at every level and can be as equally important and triumphant. That’s the power of sport. 

Broadcast during the Paris 2024 Olympic Games, the spot was awarded a Silver Medal by USA Today in their Ad Meter for best adverts of the Olympics, as well as garnering significant press online.