In this latest spot AT&T explores how the power of connection can change everything. Coming out of BBDO LA, the film takes us on globe-spanning journey centred on the power of change, propelled by a powerful edit and evocative, collage-like visuals sourced by STALKR
The story is supported by an evocative poem composed and read by Oregon poet laureate Anis Mojgani, and features cameos from gangster gardener Ron Finley, soul singer Swamp Dogg, actor Rick Mora and six-year-old drumming prodigy Ryder B.
Conceptually, the spot shows us that in order to change, we must challenge ourselves, shift our perspectives and connect to each other. That is how we can change our lives for the better.