As the official ride of the Country Music Association (CMA), Chevrolet announced their sponsorship of the 2024 CMA Awards with this nostalgia-tinged exploration of Chevy’s long-standing relationship with Country Music. 

Starring icons such as Kris Kristofferson and Tammy Wynette, the spot delves into the brands long-standing involvement with country music. From campfires to honky-tonk bars, to ranches and the wide open road, the film takes us on a journey through the deep, shared history of Chevy and country music. 

The spot comes from Anomaly Los Angeles, with STALKR sourcing, clearing and licensing archive footage.