Miller Lite’s latest campaign, celebrating 50 years of the iconic brand, debuted during the 2025 March Madness tournament.

The film uses extensive archive imagery to delve into the history of Miller Lite through the eyes of friends, family and fans, past and present. Noted celebrity drinkers also join the party, with John Madden, Dick Butkus, Bob Uecker, and Luke Combs all featured. 

With narration by Christopher Walken, and music courtesy of David Bowie’s iconic song ‘Rebel Rebel’, the film shows how ‘Miller Time’ has been a part of the cultural landscape for the past 50 years, and still continues to this day.

The spot comes from Leo Burnett Chicago, with STALKR US handling research and licensing of archive imagery. Forbes and LBB have both featured the spot in prominent articles.