Confronting and surviving the COVID-19 pandemic has been a universal effort. At first, we relied on each other for information about this unknown virus and then we relied on each other to self-isolate, mask up and take individual measures to stop its spread. Now that vaccines have arrived, we are rejoicing together, as illustrated in a new spot put out by the California Department of Health. As part of the state’s efforts to raise vaccination awareness, Let’s Get You There explores a range of emotions, questions, and concerns that people have about getting vaccinated. Strengthened by the utilization of authentic moments captured by adult children taking their elderly parents to get their shots, or healthcare workers tearing up at the momentous breakthrough, Let’s Get You There emphasizes that the turning point has arrived and together we can reach immunity.
The Road to Immunity with the CA Department of Health
03 24 2021