With decades of experience, Breitling is known around the world for crafting the highest quality timepieces. But even with a solidified stature as a designer watchmaker, the brand was due for a refresh.

Striving to encapsulate the power and deeply rooted legitimacy of the brand, the Breitling spot—out of London-based agency, SUPERCULTURE—utilizes sleek, polished, and filmic-looking content to simultaneously celebrates the past while looking to the future. Tapping into footage that emboldens the prestige and hard-working nature that is true to Breitling, the final product is a representation of all that Breitling is, was, and will always continue to be.