When it comes to the deeply personal discussion of gender, Lyft has one message they want to make loud and clear: two is too few.
In the latest spot from the ride-sharing hub, we worked to highlight the vast spectrum of gender identity by sourcing material that celebrates every individual for who they are.
From shots of equal rights rallies and gender-bending moments in popular culture to individuals unafraid to express what defines their gender and be unabashedly themselves, it was about bringing together scenes that speak to the multiplicity of identity, empower individuals to reject the binary, and push for inclusivity and equality.
Whether you are transgender, genderqueer, gender fluid, agender, or intergender, one thing is for certain: there can not be only two ways to be. “Two is Too Few” makes that clear, and we were honored to play a role in creating for the cause of gender equality.