What is a Christmas surprise if not something delightful yet unexpected?

Such is the case with our time-old holiday standby for Argos titled “Crooner.” In the thirty second spot, Bing Crosby sings for a gathered crowd, recalling the old-time singer’s signature performance in “White Christmas.”

Only, you might be in for a shock when the Irving Berlin song gets a remix, a redux, and a total reboot with a beatboxing Bing. A modern take for the British catalog retailer, tailor made to make you smile.

Working off a broad creative brief from CHI & Partners in London, STALKR considered numerous possible crooners before landing on Bing Crosby as our perfect pick. We were the exclusive point of contact for the Crosby estate through negotiation of all film and personality rights before Steve Cope was brought on board to revisualize this Christmas classic.

Happy holidays from all of us here at STALKR! See you next year.