Adidas Encourages College Athletes to Love the Game

07 09 2024

In their latest spot, adidas launch their “You Got This” campaign, which aims to lessen the pressures faced by college athletes and remind them of their love and joy of sport.

With a fast-paced, dynamic edit, the film uses a montage-style to explore the highs and low of college-level sports and convey the pressures to live up to expectations that athletes of all levels face.

Set to the iconic track Under Pressure by David Bowie and Queen, the spot encourages both elite and young athletes to relax, remember that “it’s only a game,” and enjoy the sports that they love. 

The film comes from Öpinionated Los Angeles, with footage sourced, cleared and licensed by STALKR US.