Mercedes AMG Petronus F1 launched their 2025 season in spectacular style with the film Every Dream Needs a Team.

Utilising a circular motif to drive the narrative, this dynamic, action-packed spot captures all the energy and thrills of F1, whilst exploring the rich and storied legacy of the brand, and celebrating the drivers, pit crew and engineers behind their numerous wins.

The film also serves as an introduction to a new era for Mercedes F1. With Lewis Hamilton’s departure, the team features a new, all star line-up of George Russell and Kimi Antonelli, as well as a new racing car, the W16, all of which have starring roles.

Coming from agency AMV BBDO London, STALKR’s EU office worked extensively on the spot, sourcing, clearing and licensing a multitude of shots.