In the latest spot for Banner Health, vaccines are celebrated as the key to human connection and our return to normalcy. Set to spirited words inspired by the poetry of the U.S.’s inaugural poet Amanda Gorman, A Shot of Humanity encourages vaccination through a bird’s eye view of the simple joys of gathering together that we have been missing and can begin to feel again.
Footage of outdoor gatherings like weddings, soccer and basketball, picnics and yoga in the park, swimming pools and roller coaster rides reminds us of how isolated we have been and how many wonderful experiences we have to look forward to once we have a simple shot. As the narrator declares, “It’s not just a vaccine; it’s a shot of humanity.”
Check out the spot above.