With billions of users around the world, Facebook aims to cultivate a place for relationships, ideas and moments to live and flourish across continents. Facebook Germany wanted to craft a spot to dispel misconceptions and prove that they are a platform for fresh, relevant content, from culture and current events to sports and hilarious moments, this spot is about illustrating how Facebook is the space to discover and share.

Bringing together footage that is both unique and premium, the spot functions as if it were a video on the cusp of going viral—much like the content on your Facebook feed.