Capturing the feeling of surfing the web and all the delights that surface from wandering down the viral wormhole was the perfect challenge for STALKR in our latest for Bright House Networks.

The user-generated content-heavy spot is a fun jaunt through a moment in the web, moving swiftly and excitedly from various platforms and across diverse, viral pieces of content. In a moment we move from cat videos to military homecomings to FaceTimes to recreate the experience we all have when we pop open our internet browsers for a minute, ten minutes, or hours at a time.

We had a nice timeframe to help craft this spot, and the creative benefited from a constant evolution based on sourced footage. We sought to find content that was engaging, that would showcase that sharing is just a platform for more exploration. Knowing that these pieces of footage would sit natively in the spot as they would on the web, mimicking the action of watching one video to the next, we began researching creative to find a wide array of footage that would not only engage but reinforce the overall message of connectivity that is central to Bright House’s mission.

Just like the internet itself, there’s something for everyone in the spot. Watch above!