Parenthood through Google queries

07 22 2019

Parenting is a job that truly never sleeps. Google gets that; and so does their community eager to search.

“New Parents” showcases the silly, adorable, laughable, celebratory and entirely the relatable moments that come with being a parent by bringing together content that comes straight from those who search.

We collected footage that tapped into the entirety of raising kids—from scenes of potty training to families gathered around the computer in anticipation of a college acceptance, every shot is set against the series of searches that come with being a parent.

Give the spot a watch, above!