Microsoft ends the year on a positive note

12 08 2016

If you’re looking back over 2016 trying to find the silver linings, you will find a few of the years most inspiring and uplifting people in our latest spot for Microsoft.

“Art of Harmony” out of McCann’s m:united is the holiday campaign we all needed as we’re finishing out the tumultuous year. “The spot aims to say goodbye to 2016 and the air of negativity surrounding this crappy year with a positive note,” AdWeek notes. Laced with stories aimed at uplifting and highlighting real individuals’ lives, the spot premiered this week as a touchstone of the brand’s “Spread Harmony” campaign.

Many individuals are featured in the :60 spot including transgender youth activist Jazz Jennings, Muslim American activist Mona Haydar, child activist Zianna Oliphant, Florida “basketball cop” Bobby White, and Migrant Offshore Aid Station founder Christopher Catrambone, all shown working together in a Microsoft studio, as well as in the original sourced contexts that brought attention to them for their good work.

“We wanted to lift people up and remind them that ordinary people can make a difference. Our message focuses on the spirit of the holidays, people coming together and celebrating what is good and right with the world – what unites us, instead of what divides us,” Microsoft wrote in a statement alongside the online video release.

“Art of Harmony” premiered today on broadcast and online, and was directed by RSA Films’ Jake Scott. Read more on AdWeek.