Embracing the incredible with Fitbit

07 02 2019

Whether you’re an Olympic athlete, stunt-seeker, casual runner, or perhaps a bit averse to activity, Fitbit has a singular point to make: our bodies are incredible—working hard to both keep us alive and make us feel alive.

It’s a message Fitbit brings to life in their recent spot, which is aptly titled “Our Bodies Are Incredible.”

From adventure-filled leaps into the water below and hilarious father-daughter moments akin to jumping on the bed to jaw-dropping stunts you most certainly should not try at home, we sourced clips that spoke to the many ways our bodies show their power each and every day.

We focused on bringing together footage that was both diverse and lively, working to craft a narrative that highlighted both the momentous and seemingly commonplace actions our bodies enable us to take and make.