Connecting America with USPS

06 02 2017

McCann New York’s new campaign for the US Postal Service will introduce the Post Master General at this year’s National Postal Forum with four spots debuting as prelude to his opening remarks.

This series of spots seeks to redefine the Postal Service as an innovative business partner that reacts to the speed of progress and constant evolution of the modern world while remaining rooted in a centuries long history of dependability and person to person relationships.

This story is told through a series of highly graphic images filled with rapid movement interspersed with flashes of human connection. The campaign at once draws on the impressive reach of the postal service, with footage showing packages upon packages being processed, while lending a distinctly human face with footage of your local postal worker and the families they service.

USPS – Progress from STALKR on Vimeo.