A new campaign for Commerce Bank out of Olsen showcase the ups and downs of life’s most special moments.
The series of spots show off the sweet moments and hilarious slip ups of wedding days, buying a new home, and parenting. The regional bank seeks to assure viewers that they can take care of the inconveniences, so that these special days can be appreciated for all they are.
Each spot features compelling footage of people during their happiest times, lending a lighthearted and celebratory feel to the campaign. We sourced films that speak to the campaign’s overall directive, from a mom slipping in a kiddie pool to the choreographed first dance at a wedding. Compiled together, the footage shows off the little setbacks alongside picture-perfect moments in a charming and personal way.