Celebrating the Paralympic Dream

09 15 2016

Sainsbury’s shows off their national pride and Paralympic spirit with spots showcasing two inspiring Team Great Britain athletes.

In a set of spots for the games which kicked off on September 7th and wrap this Sunday, STALKR helped craft these films about two outstanding athletes as they prepared to compete at the biggest stage of all. Narrated by the Olympians’ mothers, speaking of their children’s drive and vision through adolescence, the spots chart sprinter Jonnie Peacock and swimmer Ellie Simmonds’ intense training for triumph in Brazil.

Home video and competition footage from previous Paralympic games illustrate the hurdles these unique athletes encountered on their road to Rio, turning disability into drive, catapulting themselves to elite athletic standing. Join us in congratulating Jonnie on defending his title as the reigning Gold Medalist in the 100m T44 race and Ellie on her fifth Paralympic Gold medal with her world record swim in the 200m medley SM6.