Whether it be the World Cup, Olympics, championship final, or a simple pick-up game, one thing is for certain: sports have the undeniable power to unite, inspire, and create communities across cultures—an ethos that comes to life in “Make It Count,” a recent spot for the sports gaming platform SportPesa.

From small town soccer drills to the giant stadium plays that thrust players onto the world stage, we focused on footage that illuminated both the journey to the game and the equalizing power that soccer has the moment any athlete steps onto the field. Blending shots of early morning practices and cultural celebrations with scenes of screaming fans eager for that epic goal, the spot plays into the power of the game and awakens the fan and player in us all.