Capturing that human touch for Commerce Bank

08 09 2019

“Hello” for Commerce Bank brings together the two elements that make the bank primed to help individuals tackle whatever comes their way: technology and people.

Looking to weave together a narrative focused on Commerce Bank’s dedication to guiding individuals through financial challenges with this duality, we gathered footage that playfully showcased the shortcomings of technology within a world where humanity is marked by the unexpected.

From waves serving up the ultimate photobomb to a diaper change with an upgrade, every moment we sourced for the spot adds that essential touch of humanity to deliver a final product that’s as entertaining as it is insightful.

We’ve had the chance to work with Commerce Bank in the past, creating a set of spots that celebrate the ups and downs that make life all that it is. Check out the campaign right here and be sure to watch the spot, above!