“Hello” for Commerce Bank brings together the two elements that make the bank primed to help individuals tackle whatever comes their way: technology and people.

Looking to weave together a narrative focused on Commerce Bank’s dedication to guiding individuals through financial challenges with this duality, we gathered footage that playfully showcased the shortcomings of technology within a world where humanity is marked by the unexpected.

From waves serving up the ultimate photobomb to a diaper change with an upgrade, every moment we sourced for the spot adds that essential touch of humanity to deliver a final product that’s as entertaining as it is insightful.

We’ve had the chance to work with Commerce Bank in the past, creating a set of spots that celebrate the ups and downs that make life all that it is. Check out the campaign right here and be sure to watch the spot, above!