Extreme jubilation and celebration rang out over the weekend as Joe Biden and Kamala Harris were named the next President and Vice President of the US. Breaking down barriers and setting all kinds of ‘first’ records, Harris, has inspired and will continue to inspire women and girls around the world.
In that same tone, we partnered with Athleta for their ‘Women Run It All’ campaign. We were excited to search for content featuring women and girls rejoicing, being their own leaders, making their own rules and creating the world they want to see and run. A lively mix of archival and present-day footage shows us the journey women have forged in bettering this country. The ending sentiment shows us that women will, in fact, be running this country now and in the future.