In the latest spot for Porsche, titled “Spark of the Future,” we rolled up our sleeves and got to work to help bring futuristic concept technology to life through sourced footage. The film debuts Porsche’s Mission E Cross Turismo, the brand’s first all-electric sports crossover vehicle—one that is a direct competitor to powerhouse Tesla. Due out in 2020, the car (much like the spot) encapsulates the promise and intrigue of the future.
The project brought us back to the mindset we adopted for the “Hello Future” spot we created for BMW—for both it was about celebrating human passion and potential in the not so distant future. From shots of racing cars to extreme ocean adventures, securing the footage was an exhilarating ride and we were thrilled to be an integral part of the project.